The clip comes from a Twitch stream by Djarii, where she performed an impromptu impression of Tracer, the upbeat British hero from Blizzard's team shooter Overwatch. The line riffs on the familiar keep calm slogan, swapping in Tracer's name for a quick gaming joke. Shared afterwards as a short standalone sound, it circulated among Overwatch fans and stream viewers who recognised the voice and character immediately. It endures because it is short, quotable, and instantly identifies Tracer without needing any gameplay footage.