Khea is an Argentine trap and urban artist who rose from freestyle battles to become one of the leading voices of the Latin trap movement in the late 2010s. Como Le Digo was released as a single in 2019 and built around its plaintive, repeated hook about not knowing how to tell someone the truth. The song spread through streaming and social media clips, and the hook later circulated on its own as a sound for sad edits, memes and fan videos across Spanish speaking platforms.