Pewpew is one of Vietnam's best known streamers and internet personalities, and short clips from his livestreams have long circulated in the Vietnamese meme community. Khong Can May became a reusable reaction because the wording is simple, direct and easy to apply outside its original stream context. Fans cut the moment for TikTok, Facebook and YouTube edits, using it whenever someone needs a quick, funny dismissal. Its popularity comes less from the original situation than from how clearly the tone communicates rejection without any translation or explanation needed.