Kiko, called Quico in the original Spanish, is a spoiled neighbour kid in El Chavo del Ocho, the Mexican sitcom created by Roberto Gómez Bolaños and first broadcast in the 1970s. In Brazil the series became famous as Chaves, and its Portuguese dub gave his lines a second life as everyday catchphrases. Clips of 'pois é, não é?' circulated on Brazilian soundboards and social media as a ready made comeback, keeping the dubbed delivery familiar to viewers who grew up repeating it far beyond the original episodes and reruns.