KinitoPET is a psychological horror game released in 2023 by developer troy_en, built around a virtual desktop assistant who blurs the line between a game and the player's computer. Sam is one of the companion characters Kinito introduces, presented as a cheerful helper in the Kinito Leisure and Entertainment world. As playthroughs spread on YouTube and TikTok, Sam's lines were clipped out as soundboard audio because the contrast between his upbeat presentation and the game's darker turns made them instantly reusable for horror edits and fan videos.