Kongou comes from Kantai Collection, the 2013 Japanese browser game that personifies historical warships as girls, later adapted into an anime in 2015. Kongou, based on the British built Japanese battleship, became one of its most recognisable faces for her cheerful personality, tea loving habits and English catchphrase burning love. Her short self introduction spread through anime edits, gaming chats and soundboards alongside other catchphrase clips like Tuturu, staying popular because fans instantly recognise the voice and use it for flamboyant entrances and introductions online.