Svoya Igra is Russia's long-running adaptation of the Jeopardy! quiz format, on air since the 1990s, and the 'Kot v meshke' — literally 'cat in the bag' — is one of its signature twists: a hidden question the player who uncovers it may hand to an opponent. The sting that announces it became familiar to generations of viewers, and clips of the moment circulate among Russian quiz fans, streamers and meme editors who reuse the jingle to flag their own surprise reveals.