Ali Usta is a Turkish çiğ köfte seller whose loud, playful service style was filmed and shared widely on social media, turning his customer interactions into repeatable memes. His line about liking lemon, aimed at a customer he calls çocuk adam, became one of the phrases most closely linked to him. Short clips of his voice circulated as reaction sounds beyond the original food videos, especially among Turkish speaking audiences. Editors now reuse the question out of context, letting the confident delivery imply a challenge, an offer or a joke about sour food.