Live Is Life was recorded by Austrian band Opus and released as a single in 1985, becoming a major European hit and a staple of stadium playlists. Its fame grew again through football culture, especially the celebrated footage of Diego Maradona warming up to the song, which circulated widely online and introduced it to new generations. Today it survives as a shorthand for collective joy, played at matches, parties and in viral celebration clips because its chant invites everyone to join in.