The clip comes from the Nintendo 64 Mario Party games, Mario Party 1 through 3, where Luigi reacts vocally when a result goes against him. Those board game spin-offs gave Mario's younger brother a more anxious, put-upon personality, and his cries became shorthand for bad luck among fans. Clips like this later circulated on soundboards and in edits alongside other short game pain reactions such as the Roblox oof, keeping the sound alive long after the original cartridges as a quick audio cue for losing.