Lulu was released for League of Legends in 2012 as the Fae Sorceress, a whimsical yordle support known for her high-pitched voice lines and purple, fairy-themed abilities. Her short death vocalisation became a standalone clip outside matches, shared on soundboards under the Portuguese title lulu morrendo, meaning Lulu dying. Brazilian and international League players kept reusing it because the cry is instantly identifiable even without gameplay footage, making it a shorthand for a cute champion being defeated in edits, streams and meme compilations shared across social platforms.