Mais ou menos is an everyday Portuguese expression, not a catchphrase from a film or television show, and its appeal comes from how widely it is understood in Brazil and Portugal. As a standalone reaction clip, it circulates among creators who need a fast, noncommittal answer for edits, streams, and short videos, where a longer explanation would slow the joke down. Its brevity makes it easy to drop into conversations about grades, food, games, and work, and it stays useful because almost everyone has given that exact halfway answer at some point.