The clip circulates online as a short meme greeting rather than a polished studio recording, which is part of its charm. Its playful pronunciation, often written phonetically as api niu yir, has made it easy to recognise and share in chats and short videos around New Year's Eve. Each December it resurfaces in countdowns, reaction videos and festive edits, where creators use it as a quick, personable alternative to a generic holiday jingle. Its lasting appeal comes from that human, slightly imperfect delivery.