The moment comes from the 2006 FIFA World Cup final between France and Italy, when Zinedine Zidane was sent off after headbutting Marco Materazzi in extra time. French television commentator Thierry Gilardi reacted live on air, and his disbelieving plea to Zidane became one of the most replayed lines from that final. Clips of the commentary later circulated among football fans online, especially in French meme and football edits, where it is now used as shorthand for a star player throwing away a defining moment.