The clip circulated online in 2024 as a favourite Melchior moment, uploaded under the title suggesting it was his best clip of that year. Its appeal comes from the simple setup in French, centred on a delivered parcel, and a single stretched waaah that can be understood without translation. Shared as a short meme audio, it fits the wider trend of using loud French reaction shouts in edits, where a familiar everyday phrase becomes a reusable punchline for surprise, deliveries and overreactions.