The sound comes from a video described as the original Gigi za shagi clip, shared online in Russian speaking meme circles as the auntie with drills. Its humour relies on a familiar contrast between an everyday domestic setting and industrial level noise, so the clip travels easily without needing translation. Short excerpts are reused as a reaction and as a soundboard button because the drilling is recognisable within a second. It remains popular for edits about repairs, noisy neighbours and jobs done with far more intensity than they require.