Mimikyu debuted in Pokemon Sun and Moon in 2016 as a Generation VII Pokemon from the Alola region. Its lore says it hides under a handmade Pikachu costume because it longs to be as popular as Pikachu, a detail that made it an instant fan favourite. Like other Pokemon, its cry is its signature in-game vocalisation, distinct from its anime voice. Clips of the call spread through game rips, soundboards and fan communities, where it remains a shorthand for Mimikyu in edits and discussions.