South Park aired All About Mormons in 2003 during season seven, retelling how Joseph Smith founded Mormonism and received the Book of Mormon. The episode cuts between a new Mormon family in town and musical segments that narrate Smith's story in a cheerful, storybook style. Its dum refrain became the shorthand fans shared in clips and edits, detached from the full episode. It stayed popular because the joke works out of context: an innocent chorus quietly labelling a story as dumb, which fits countless online arguments and reveals.