The phrase is most closely associated with Borat, the fictional Kazakh journalist played by Sacha Baron Cohen in the 2006 film Borat, where his proud, repeated introduction of his wife became one of the character's signature lines. Clips of the line spread widely as reaction audio and meme edits, often detached from the original scene and reused to joke about relationships. This Seinfeld-labelled version circulates in the same way on soundboards, where the recognisable delivery matters more than the exact source scene.