Navi is Link's fairy companion in The Legend of Zelda: Ocarina of Time, released for Nintendo 64 in 1998. Whenever she had advice or wanted Link to pay attention, she would appear with her cheerful Hey, listen call, which players heard repeatedly throughout the adventure. That repetition turned a helpful prompt into a running joke among Zelda fans, and clips of the line later spread through gaming videos, streams and meme edits. It endures because it is instantly recognisable, short enough to drop into almost any edit, and perfectly captures the feeling of being interrupted by helpful advice.