Jiraiya comes from Japanese folklore as the hero of The Tale of the Gallant Jiraiya, a shape shifting ninja associated with toad magic. Masashi Kishimoto reimagined him for Naruto, first published as manga in 1999 and adapted as anime in 2002, where Jiraiya is one of the Legendary Sannin and Naruto's mentor. Short name call clips from anime edits spread widely on soundboards and social video, where fans reuse the dramatic introduction for entrances, transformations and ironic hero moments far beyond the original series.