The Boys premiered in 2019 as an Amazon adaptation of the comic by Garth Ennis and Darick Robertson, with Karl Urban as Billy Butcher, the relentless opponent of Homelander and the corrupt supes of Vought. Butcher's oi became a signature call across seasons, clipped by fans alongside his other favourite word, diabolical. Short extracts circulated on soundboards, TikTok and Discord during the show's run, turning a throwaway greeting into shorthand for Butcher arriving, unimpressed and ready for a fight.