The Oiia cat became a widely shared short-form video meme, built around a spinning cat and a catchy, repetitive chant that creators looped over everyday clips. As the format spread, editors began making broken versions that undercut the cute loop with an abrupt failure, and the blue screen edit is one of the most direct examples. It works because the original is so recognisable: viewers expect another cheerful spin, and the crash replaces that expectation with a joke about technology failing at the worst moment.