The word olé has long been used in Spain as a shout of admiration and approval, especially in flamenco and bullfighting, before football crowds turned it into a repeating stadium chant. Sung in unison, it became a familiar sound at matches across Spain and Latin America and then travelled with televised football to grounds around the world. Because it needs no translation and is instantly recognisable as celebration, creators still use the short chant to signal a victory, a skilful play or a moment the crowd is fully behind.