It comes from Brazilian meme culture, where short shouted phrases in Portuguese are clipped, shortened and reused as reaction audio across social video. This version is edited to about five seconds, keeping only the warning and the run command for maximum impact. It spread because the phrase works without context, pairing a supernatural threat with everyday footage. Creators keep using it for pranks, pets, football clips and gaming moments where someone suddenly flees, turning a simple run into a dramatic and funny escape scene for Brazilian audiences.