Whindersson Nunes built a huge following in Brazil with YouTube comedy sketches and stand up, and short clips of his lines are widely shared as reaction audios. This otário callout became a staple in Brazilian meme edits and group chats because it is brief, expressive and understood without context. It is often used alongside other local favorites like the risadinha de ladrão in WhatsApp exchanges and TikTok reposts, where a single word can carry the whole joke about being tricked or acting foolish.