Owen Wilson's wow became an internet staple after compilation videos stitched together dozens of his wow deliveries from films like Wedding Crashers, Zoolander and Shanghai Noon. Fans noticed he used the same soft, earnest inflection in almost every role, and the supercuts spread widely on YouTube in the mid 2010s. Edited versions were then isolated into single short clips for memes and reaction videos. Its popularity endures because one word conveys sincere amazement and ironic amazement at the same time, making it flexible for editors.