Papoy comes from the Minions in Illumination's Despicable Me franchise, which began in 2010 before the Minions received their own film in 2015. In Minionese, their mix of English, Spanish and invented sounds, papoy means toy, which explains the excited tone whenever one appears on screen. Short Minion voice clips spread widely through ringtones, edits and soundboards because the characters are understood through tone rather than language. The word stayed popular as a shorthand for childlike excitement, making this brief clip easy to reuse far outside the films.