Peppino Spaghetti is the frantic Italian chef at the centre of Pizza Tower, the fast-paced indie platformer released in 2023. His name is shouted in an exaggerated, panicked style that fits the game's chaotic humour, and short clips of that shout began circulating as a meme sound for edits and reaction videos. Because the name is instantly recognisable to fans and the delivery is so over-the-top, it works as a quick audio punchline for entrances, fails and sudden chaos, keeping it popular with creators long after the game's launch.