Pif paf is the classic French comic-book onomatopoeia for gunfire, the equivalent of bang bang in English speech bubbles. This short clip comes tagged from a French comedy audio sketch, credited to JBX, and it circulates online as a ready-made cartoon gunshot for meme editors. Because the phrase is instantly recognisable to French-speaking audiences, it works as both a sound effect and a punchline, which has kept it in rotation for playful fake shootouts, parody action scenes and light-hearted prank videos.