The phrase comes from Cocoricó, the Brazilian children's television series known for its puppet characters and everyday farmyard stories, where que coitado is used as a stock expression of pity. Clipped from the show, the line took on a second life online as a sarcastic reaction audio, shared in Brazilian meme pages, WhatsApp groups and short-form edits whenever someone suffers a small, funny misfortune. Its staying power comes from that simple contrast: a gentle children's-show voice delivering pity that listeners instantly recognise as insincere, making it an easy shorthand for mock sympathy.