The line comes from the French dub of JoJo's Bizarre Adventure, spoken by Jean-Pierre Polnareff, the flamboyant French swordsman of the Stardust Crusaders arc. In French slang, rien à cirer means having absolutely no interest in something, close to the online shorthand osef and balek, which helped the clip travel beyond anime fans into wider French meme culture. It appears in French-dub best-of compilations and short-form edits, where its blunt delivery makes indifference itself the joke. It sits alongside other JoJo meme sounds, and pairs naturally with the series' famous To be Continued cliffhanger sound in meme edits.