The short reply comes from Dutch broadcast coverage of Mark Rutte, the Netherlands' longtime prime minister, in a moment linked to cheering football fans and Eredivisie football during the coronavirus period. Isolated from that longer exchange, the two-word answer took on a second life online as a compact, recognisable Dutch yes. Dutch creators reuse it because Rutte's voice is instantly familiar at home, and its flat delivery suits ironic agreement far better than an enthusiastic cheer would.