Gorilla Tag launched in early access in 2021 as a VR multiplayer game where players move like gorillas using only their arms, and it grew quickly through Quest and Steam communities, YouTube and TikTok clips. Alongside the main social lobbies, fans built horror maps, ghost stories and scary roleplay scenarios inspired by in game legends. Warning sounds became a useful shorthand in those videos, signalling that a playful session was about to turn into a chase, haunting or jumpscare sequence for viewers watching.