Shinra Tensei is a signature technique of Pain, the alias used by Nagato through the Deva Path body in Naruto, created by Masashi Kishimoto. In the story the Rinnegan ability repels matter and ninjutsu away from the user with gravitational force, most famously during Pain's assault on the Hidden Leaf Village. Clips of the line and impact were shared widely from the anime adaptation of Naruto Shippuden, and the phrase became a shorthand in fan edits and meme videos for an overwhelming repulsive blast.