SuperMarioLogan, created by Logan Thirtyacre on YouTube in 2007, built a long running puppet comedy series using plush and puppet versions of familiar characters. Its Shrek is a cheesecake obsessed parody whose love of the dessert became a defining running gag across hundreds of episodes. Clips of his loudest cheesecake yells were later cut into short audios and shared as a meme sound on forums, edits and soundboards. The joke survived the series rebrand to SML because the single word instantly signals obsessive food joy.