Poochie is the cartoon dog added to the Itchy and Scratchy cartoons inside The Simpsons, first appearing in the 1997 episode The Itchy and Scratchy and Poochie Show, where the studio tries to refresh the ageing cartoon with a new, cooler character. The joke is that Poochie feels forced and out of place, which is why he became a lasting reference for awkward new characters. Online, short Poochie clips circulate on soundboards and in meme edits, often in Spanish-language versions where the bark is rendered as guau, keeping the character alive as a quick, recognisable gag.