SportsCenter is ESPN's flagship sports news program, first broadcast in 1979, and its theme music became one of the most recognizable stings in American television. The da-da-da, da-da-da hook was composed to sound urgent and celebratory, and over decades of nightly highlights it became shorthand for sports importance itself. Online, creators detached the sting from actual broadcasts and began using it ironically over everyday wins, fails and announcements, turning a serious news intro into a meme for anything treated as breaking news.