Team Fortress 2 is Valve's class-based shooter released in 2007, where the Spy specialises in disguise, backstabs and stealing the enemy intelligence. His death sound became a staple on soundboards because players heard it constantly in Capture the Intelligence matches, where Spies die often while attempting risky infiltrations. Clips of the cry spread through gaming forums, YouTube montages and meme edits in the 2010s, and it remains in use as a shorthand for a sneaky plan ending in immediate, embarrassing failure.