Squishy noises became a staple online with the rise of slime videos, ASMR content and satisfying fidget clips in the 2010s, where close-miked squeezing sounds drew millions of views. Short, loopable recordings like this one spread through edits and soundboards because they are instantly recognisable and need no context. Creators reuse them for everything from cartoon footsteps in puddles to alien goo and stress-toy demos. The appeal has lasted because the sound sits between pleasant and repulsive, holding attention in short vertical videos.