The 'Game!' call is part of the announcer audio from Super Smash Bros. for Nintendo 3DS and Wii U, released in 2014 and commonly referred to by fans as SSB4. Online, this specific end-of-match line became a handy reaction sound for clips that end in a clean win, a brutal loss or an abrupt cutoff. Its popularity lasts because the word is so short and universally readable, even for viewers who do not play Smash, while still being instantly familiar to fighting game fans.