The phrase itself is a simple way of marking a beginning, which is why it travels so well as a short audio clip: creators do not need any context to understand that a first stage is about to start. Online, it is most often shared as a four-second voice sound for videos, streams and edits, where it acts as a ready-made intro for challenges, tutorials and series with numbered parts. Its appeal is practical rather than tied to one show or game, so it keeps getting reused whenever someone wants a clear, energetic signal that part one has begun.