The line comes from Peter Jackson's The Lord of the Rings: The Two Towers from 2002, spoken by Legolas as the Fellowship tracks the captured Hobbits. In the mid 2000s editors looped the shout over electronic music, and the remix spread widely on early video sharing sites as they're taking the hobbits to isengard song searches show. Its simple repeated hook made it one of the first film dialogue remixes people quoted constantly, and it remains a shorthand for any determined journey in edits today.