The fanfare comes from the 1997 television ident for 20th Century Fox Television, the studio logo music played at the start of its programmes. Built around a full orchestra, it was designed to signal a polished, major-studio production in just a few seconds. As the ident circulated online, editors began lifting the short clip for videos, memes and parodies, using its instantly recognisable opening as shorthand for importance. It remains popular because that familiar broadcast sound can make almost any reveal feel official, dramatic and deliberately overblown.