The Yahoo jingle is the brand's famous yodel, heard for years in Yahoo television and online advertising when the company was one of the most visited sites on the early web. The playful Yahoo call became instantly recognisable, and as the internet grew up, the sound moved from commercials into memes, edits and soundboards as shorthand for nineties and early two-thousands nostalgia. Creators still reach for it because it instantly signals the old internet, a search, or a cheerful discovery, without needing any explanation.