The song first appeared in Netflix's The Witcher in 2019, performed on screen by Jaskier, the bard who travels with Geralt, as a way to spread tales of the witcher's deeds and earn coins from audiences. Its catchy chorus quickly travelled beyond the show through covers, remixes and short video edits, becoming a shorthand for rewarding a hero or celebrating a fantasy moment. Because the melody is short and instantly recognisable, creators still reuse the hook years later for Witcher edits, gaming clips and lighthearted payment jokes.