Towelie first appeared in the 2001 South Park episode named after him, as a government engineered talking towel who constantly gets high and offers useless towel advice. His addiction became his defining joke, repeated through later episodes and games. This German version comes from the dubbed show, where ich bin süchtig translates his spaced out confession for German speaking fans. Clips of the line later spread through meme pages and soundboards, where it is now used far beyond South Park to joke about any habit someone cannot quit.