The phrase comes from Malena, known online as Malena0202, a Brazilian creator whose streams produced several short catchphrases shared as soundboard clips. Tudo pom, meninas spread beyond live streams as fans clipped the greeting and reused it on TikTok, YouTube edits and messaging apps. The humor relies on the deliberate mispronunciation and the familiar, welcoming tone, so even listeners who do not follow the streams understand it as a meme hello. It remains popular as a quick reaction audio in Portuguese speaking online communities.