The phrase twists the familiar saying that tough times do not last, swapping in slang spelling that became part of its online identity as a short soundbite. Shared in meme edits and short videos, it spread as a reaction to minor disasters, gaming losses and everyday frustration, where an overly serious pep talk feels funnier than sympathy. Its appeal is its reusability: the line needs no setup, works muted over captions, and instantly signals resilience, which is why creators keep returning to it for comeback and fail compilations.