Turn Down for What was released in 2013 as a collaboration between French DJ Snake and American rapper Lil Jon, and it quickly became a global party anthem built around its shouted hook and explosive drop. Its over-the-top music video helped the track spread online, and the phrase soon escaped the song itself, turning into shorthand for refusing to calm down. Years later it remains a staple of short-form video because the shout alone instantly promises chaos, celebration and something too wild to stop.